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1 edition of Basic methods of marketing research found in the catalog.

Basic methods of marketing research

James Hirsch Lorie

Basic methods of marketing research

by James Hirsch Lorie

  • 312 Want to read
  • 30 Currently reading

Published by McGraw-Hill in New York .
Written in English

    Subjects:
  • Marketing research.

  • Edition Notes

    Includes bibliographical references (p. 433-437)

    StatementJames H. Lorie, Harry V. Roberts.
    ContributionsRoberts, Harry V.
    Classifications
    LC ClassificationsHF5415 .L58
    The Physical Object
    Paginationxii, 453 p. :
    Number of Pages453
    ID Numbers
    Open LibraryOL6090770M
    LC Control Number51007105
    OCLC/WorldCa242256

    Description. For undergraduate Marketing Research courses. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data Format: On-line Supplement.   When taking a theory-based approach to the creation of a code book, the market researcher creates a list of concepts based on those found in the research questions or the .

    Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing . Charterhouse Research is pleased to bring you its Fundamentals of market research techniques guide. The book is intended to be a basic step-by-step guide to market research techniques, .

    Graphical Methods for Marketing Research .. – This chapter is based on a National Computer Graphics Association Conference presentation and discusses the mathematics of . articles from Marketing News (a bi-monthly publication of the American Marketing Association), and; articles from Marketing Research (a quarterly publication of the American Marketing Association). Articles, book .


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Basic methods of marketing research by James Hirsch Lorie Download PDF EPUB FB2

Additional Physical Format: Online version: Lorie, James Hirsch, Basic methods of marketing research. New York: McGraw-Hill, (OCoLC)   There are several ways to categorize the various market research methods. The vast majority of techniques fit into one of six categories: (1) secondary research, (2) surveys.

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This book is designed to introduce doctoral and graduate students to the process of scientific research in the social sciences, business, education, public health, and related disciplines. This book is based on my lecture materials developed over a decade of teaching the doctoral-level class on Research Methods at the University of South Florida.

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